According to AdWeek, 81% of customers want to examine a company’s website before purchasing a product or service. Some visitors go directly to a website, possibly because they noticed a link on social media, in an email marketing campaign, or in a blog post they read – but the vast majority, almost 60%, start by typing terms into a search engine.
If potential clients do not find your website through Internet searches or other marketing channels, you will not experience much site traffic and will not be able to grow your business.
What’s the bottom line? It’s pointless to spend time creating a WordPress website if you don’t plan to advertise it.
How Do You Determine Success?
You may use a variety of indicators to assess the effectiveness of your website, ranging from bounce rate to traffic sources to keywords and conversion rate. The most essential factor, though, is arguably the amount of internet traffic you receive. After all, if no one views your site, the other stats are meaningless.
The amount of web traffic you should receive is determined by the type of business you have and its size. B2B enterprises with 11 to 25 employees, for example, receive an average of 269 unique visitors every week. B2C businesses of the same size receive 685 unique visitors.
Whether your website meets the average benchmark, or performs better or worse, is a result of how well your website is promoted and whether you have a sound marketing strategy in place.
Here are eight excellent techniques to market your new website:
1. Email Promotion
Growing your contact list, segmenting it to appeal to diverse categories of customers, and offering relevant content to persuade users to stay involved are the keys to email marketing success. Always include a link to your website in your email call to action, and encourage repeat visits by sending out new information on a regular basis.
Do you gather email addresses from visitors to your website?
See five signup form examples used by businesses to expand their email lists.
2. Individual Email Signature
You can promote your homepage or a specific landing page by including a link to it. If the link leads to your homepage, make sure it functions as a landing page.
3.Search Engine Optimization (SEO)
Learning how to optimise SEO will aid in the improvement of organic search engine ranks. SEO, on the other hand, is a sophisticated process that entails optimising your website for keywords, providing authoritative content, and boosting the number of quality links to your site. By improving SEO, your website will appear near the top of search results for the terms you provide.
Are you unsure of which keywords are appropriate to your company? Use these keyword research tips to locate the most relevant terms and get found online.
4. Pay-Per-Click (PPC) Ads
What exactly is PPC? Make sponsored adverts that will appear on search engines. Google AdWords is the most popular paid advertising platform. You tell Google how much money you want to spend and only pay when someone clicks on your ad. This is referred to as pay-per-click advertising. Make sure your ad links to a landing page that corresponds to the ad copy (you don’t want to market hiking boots and bring people to a page about umbrellas).
5. Use of Social Media
Social networking networks like Facebook and Twitter (which each have one billion users) are excellent ways to advertise your site and, if you have one, your blog. In your social network posts and bios, provide links to your homepage, blog, or other website pages (depending on the nature of the content). It is critical to determine your target demographic while utilising social media to promote your website/brand. Examine trends by utilising popular features on each network, such as Instagram stories and Instagram advertisements. Distribute your content.
Here are 9 professional tips for growing your Facebook email list.
Every month, around 1 billion individuals visit YouTube. This feature, paired with video’s tremendous popularity, makes YouTube an obvious choice for advertising your website. Include a call to action button in your video with a link back to your website, and give viewers a compelling incentive to visit it.
7. Blogging by Others
Determine the most influential websites in your market niche and offer to write guest blogs for them. Make sure to include a link to your website in the blog post, such as in your bio at the end.
If you don’t consider yourself a writer or are just starting started with content marketing, it’s critical to grasp a few fundamentals.
If you shop at Walmart online, you may notice advertisements for the things you just bought, or comparable Walmart products, on other websites. This is accomplished through retargeting, a cookie-based approach that includes the placement of a particular code on your website. When a visitor visits your website, the code places a cookie in that visitor’s browser. This allows you to display adverts for your website on other websites all across the internet, improving the visibility of your site and the items and services you provide.
Finally, Promoting your website to improve online traffic and sales is a multi-step process that takes significant thought, consideration, and planning.
Finding the correct domain name and selecting a host for your website is the first step in the process. Visit Bluehost today to get started with your domain name and web hosting.
Then, go over this list again to make sure you’re marketing your website as much as possible.